Ethereal Pen Productions » News

Negotiating the Twists and Turns of a Project

Dan Edelen — Mon, 29 Mar 2010 16:31:09 +0000

The first quarter of the year is coming to a close, and what a busy quarter it has been! Several client projects persisted through the quarter, as new sub-projects came in and old projects charted new directions.

Just as writing twists and turns, so do projects. Finding a writer or editor who flexes with your schedule isn’t easy. Yet flexibility is the key to customer satisfaction.

Got a writing project that needs further brainstorming and outcome tightening? Ethereal Pen Productions can help. Let’s talk.

Projects from Summer 2009

Dan Edelen — Thu, 01 Oct 2009 16:52:29 +0000

Enjoyed a brief summer vacation then went right back to work—and plenty of work continues to stream in:

Completed copywriting of Homearama 2009 flyer and signs for K Homes, with additional copyediting of content in the Homearama magazine

Completed initial Web site creation, management, and copywriting for Powder Processing Solutions, with additional work proceeding on search engine optimization and site tweaking

Completed Web site copywriting and copyediting for Hewitt Software Development

Completed copywriting of a marketing flyer and continue to work on software documentation and other writing projects for HealthBridge

Completed tagline creation for Home Energy Checkup

Completed editing the Summer 2009 edition of Class Notes in Lafayette College’s Alumni News and continue working on the Fall edition

Completed a book edit for an author

Began a book edit for another author

Writing, editing, Web site creation, search engine optimization, blogging, book doctoring, and marketing—if you need it, I can provide it quickly, on spec, and at attractive rates.

Hoppin’…

Dan Edelen — Wed, 27 May 2009 21:12:49 +0000

Business has been hoppin’!

Jobs recently completed or in development:

HealthBridge – Software documentation copywriting

Colby Instruments – Microwave equipment spec sheet copyediting

Lafayette College – Alumni News magazine copyediting and feature article copywriting

Home Energy Checkup – Web site search engine optimization

thepowderguru.com – Web site development

Plus, editing and book doctoring for three authors.

If you need the expertise of a proven writer who can make your copy sizzle, contact me.

Site Improvements

Dan Edelen — Mon, 19 Jan 2009 15:38:24 +0000

Been working diligently to improve this site. This includes a new sitemap and improved SEO. Offering existing and future clients the best access possible to superlative freelance writing and editing matters because my clients’ business matters.

Hire a Web Site Copywriter Who Knows SEO—Or Lose Money

Dan Edelen — Sat, 10 Jan 2009 07:36:57 +0000

If your company Web site doesn’t show up on the first page or two of Google, you’re losing money.

With the Internet saturated with businesses battling for clients, persuasive site copy isn’t enough. A copywriter needs to know principles of search engine optimization (SEO) and work closely with Webmasters and graphic designers. Content throughout your site must consistently employ the keywords that best describe your product or service or else your clients will never find you.

A client of mine requested a site refresh. After noting that searches using industry-standard keywords placed the site five or six pages deep on Google, I outlined proven SEO strategies to boost his page rank without resorting to buying placement. By optimizing all site content, the updated site landed consistently on the front page of Google.

It’s no longer enough to have a Web site. Without top placement in search engine results, your site might as well not exist. Your customers know what they are searching for. Ensure they find it at your site and not your competitors’ by hiring a writer who knows SEO.

A Fantastic Year

Dan Edelen — Fri, 02 Jan 2009 17:18:50 +0000

For Ethereal Pen Productions, 2008 proved to be a fantastic year . Business boomed. New clients came in from unexpected regions of the country. In fact, the client list now contains more businesses and individuals from out of state than in.

Word of mouth from clients continues to be the primary means of telling others about the professional copywriting and copyediting we provide. Thank you for making Ethereal Pen successful.

May you be richly blessed in 2009.

October Is Jumping!

Dan Edelen — Fri, 17 Oct 2008 11:39:37 +0000

This month has been busy, busy, busy. To keep the office work separate from the writing and editing work, Ethereal Pen has a new business manager, Danei. She’s been excellent at keeping the office in line.

Thank you to all our clients, both new and old. We appreciate your business. Making clients happy is job number one.

If “happy” has not been your experience when dealing with freelancers, contact us at Ethereal Pen Productions. You’ll get outstanding results in record time for a price that won’t break your budget.

Contact Ethereal Pen Productions today!