No Corporate Style Guide? Your Image Will Suffer!
Your corporate documents represent your business. Their words reflect your voice.
One of the greatest mistakes a business can make is to ignore its written style. Inconsistencies in the use of insider lingo, capitalization irregularities, voice deviations—these problems and more may be undermining the image you wish to present to customers.
Developing a corporate style guide ensures your company maintains a professional appearance in its documentation. You can’t afford for customers to point out style problems in your manuals, brochures, and letters.
If you need to develop an in-house style guide, please contact Ethereal Pen Productions and ask for Dan Edelen.