New Look and Update

by Dan Edelen Posted on August 29, 2011

The Ethereal Pen site has undergone a transformation. The new design sports an even cleaner look than previously, plus it is now completely HTML 5 compliant, one of the few sites on the Web to be so. In addition, the SEO took another leap forward.

Having created content for many WordPress sites, I believe these latest changes will keep abreast of leading edge development in that software while showcasing its power.

Thank you for visiting. If you need WordPress-based design and content, please call Dan Edelen at Ethereal Pen Productions.

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No Corporate Style Guide? Your Image Will Suffer!

by Dan Edelen Posted on August 22, 2011

Your corporate documents represent your business. Their words reflect your voice.

One of the greatest mistakes a business can make is to ignore its written style. Inconsistencies in the use of insider lingo, capitalization irregularities, voice deviations—these problems and more may be undermining the image you wish to present to customers.

Developing a corporate style guide ensures your company maintains a professional appearance in its documentation. You can’t afford for customers to point out style problems in your manuals, brochures, and letters.

If you need to develop an in-house style guide, please contact Ethereal Pen Productions and ask for Dan Edelen.

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Summer 2011 – Busy!

by Dan Edelen Posted on August 22, 2011

Summer 2011 will go down in the records as hoppin’! New clients and loads of excellent projects, including designing brand concepts, ghostwriting feature articles, editing magazines and websites, and even some pro bono work for charity.

Though autumn is my busiest season, I plan to post a few more articles to the site outlining how your business can benefit from professionally written documents. Stay tuned!

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Recent Work & New Clients

by Dan Edelen Posted on January 19, 2011

Recent work completed, Nov.–Dec. 2010:

  • Branding for Bellaria Guitars
  • Trade publication article for Physician’s Care Alliance
  • Web site revision (content and SEO) for Home Energy Checkup
  • Editing of Fall 2010 Lafayette Magazine
  • Managing editing of Spring 2011 Lafayette Magazine
  • Editing and content for online and print style manual/guide for Lafayette College
  • Tech copywriting for HealthBridge

Welcome to new clients Bellaria Guitars and PCA Skin (Physician’s Care Alliance)!

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Negotiating the Twists and Turns of a Project

by Dan Edelen Posted on March 29, 2010

The first quarter of the year is coming to a close, and what a busy quarter it has been! Several client projects persisted through the quarter, as new sub-projects came in and old projects charted new directions.

Just as writing twists and turns, so do projects. Finding a writer or editor who flexes with your schedule isn’t easy. Yet flexibility is the key to customer satisfaction.

Got a writing project that needs further brainstorming and outcome tightening? Ethereal Pen Productions can help. Let’s talk.

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Projects from Summer

by Dan Edelen Posted on October 1, 2009

Enjoyed a brief summer vacation then went right back to work—and plenty of work continues to stream in:

Completed copywriting of Homearama 2009 flyer and signs for K Homes, with additional copyediting of content in the Homearama magazine

Completed initial Web site creation, management, and copywriting for Powder Processing Solutions, with additional work proceeding on search engine optimization and site tweaking

Completed Web site copywriting and copyediting for Hewitt Software Development

Completed copywriting of a marketing flyer and continue to work on software documentation and other writing projects for HealthBridge

Completed tagline creation for Home Energy Checkup

Completed editing the Summer 2009 edition of Class Notes in Lafayette College’s Alumni News and continue working on the Fall edition

Completed a book edit for an author

Began a book edit for another author

Writing, editing, Web site creation, search engine optimization, blogging, book doctoring, and marketing—if you need it, I can provide it quickly, on spec, and at attractive rates.

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Hoppin’…

by Dan Edelen Posted on May 27, 2009

Business has been hoppin’!

Jobs recently completed or in development:

HealthBridge – Software documentation copywriting

Colby Instruments – Microwave equipment spec sheet copyediting

Lafayette College – Alumni News magazine copyediting and feature article copywriting

Home Energy Checkup – Web site search engine optimization

thepowderguru.com – Web site development

Plus, editing and book doctoring for three authors.

If you need the expertise of a proven writer who can make your copy sizzle, contact me.

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