The Business Writer As Corporate Ambassador

At its core, the corporate world’s greatest need is to bridge the gap that separates people from people or people from products. In the world of diplomacy, when nations seek to accomplish similar goals, they call for an ambassador.

A good writer is a company’s ambassador. An ambassador must  understand the graceful melding of human nature and the right choice of words—often the difference between friendship and war. For this reason, savvy business leaders need a writer who understands people, their motivations, their personal likes and dislikes, the essence of who they are.

If your writing team lacks a feel for your target audience, sugar-coated writing won’t bridge that gap. If your engineering group is writing to your end users, the average consumer, your message will be lost.

You need an ambassador. You need a writer who understands the power of words and the needs of people.