Don’t Sell the Cow!

Don’t Sell the Cow!

One of the most glaring issues I encounter with those seeking a new or improved Web presence is the tendency...

The Business Writer As Corporate Ambassador

The Business Writer As Corporate Ambassador

At its core, the corporate world’s greatest need is to bridge the gap that separates people from people or people...

Site Improvements

Site Improvements

Been working diligently to improve this site. This includes a new sitemap and improved SEO. Offering existing and future clients...

Hire a Web Site Copywriter Who Knows SEO—Or Lose Money

Hire a Web Site Copywriter Who Knows SEO—Or Lose Money

If your company Web site doesn’t show up on the first page or two of Google, you’re losing money. With...

A Fantastic Year

A Fantastic Year

For Ethereal Pen Productions, 2008 proved to be a fantastic year . Business boomed. New clients came in from unexpected...

The Marketing Power of “We”

The Marketing Power of “We”

We have a new president. Regardless of how any of us voted, the 2008 election heralded the advent of a...

October Is Jumping!

October Is Jumping!

This month has been busy, busy, busy. To keep the office work separate from the writing and editing work, Ethereal...